The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Prescription / Pharmaceuticals
Award
Agency
Client
Title
Category
Annual ID
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics Category: Craft / Art Direction
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics Category: Promotional Items
Picture The Days Ahead
Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client: Sandoz, Lenalidomide Category: Craft / Art Direction
Picture The Days Ahead
Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client: Sandoz, Lenalidomide Category: Print
Invisibles
Agency: VMLY&R HEALTH / Madrid + Biogen / Madrid + FundAME / Madrid
Client: Biogen - FundAME Category: Film
Mocotó SQF
Agency: LLYC Brazil / São Paulo + Vox Haus / Porto Alegre + Donice Produções / São Paulo + All Frame Filmes / São Paulo
Client: PTC Therapeutics Category: Experiential / Immersive / Events
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics Category: Integrated Campaign
Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Film
Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client: Evofem/Phexxi Category: Integrated Campaign
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client: Evofem/Phexxi Category: Integrated Campaign
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Print
Contagious
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Film
A Medicine Company
Agency: Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client: Eli Lilly & Company Category: Film
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction
Contagious
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction
Tough at Heart
Agency: FCBCURE, An IPG Health Company / Parsippany + Merck Pharmaceuticals / Kenilworth
Client: Merck/VERQUVO Category: Craft / Art Direction
With My Eyes
Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client: QD Laser, Inc. / RETISSA SUPER CAPTURE Category: Innovation & Transformation / Innovation in Health & Wellness
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Print
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Film / Pharma
The Momentous Moments of Max and Maxine
Agency: Area 23, An FCB Health Network Company / New York + HORNET / New York
Client: Lilly/Cyramza Category: Film / Pharma
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Packaging
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Branded Content
Hairspray
Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London
Client: Teva Pharmaceauticals Category: Film / Pharma
TOILET BOOKS
Agency: AREA 23, An FCB Health Network Company / New York
Client: Synergy Pharmaceuticals Category: Print / Pharma
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client: Eli Lilly Category: Digital / Use of Technology
999 LOVE WITHOUT ITCH OF HEART Lipstick
Agency: Serviceplan China / Beijing
Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client: Eli Lilly Category: Experiential / Immersive / Events
5 Million Puffs
Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
Welcome to Mavenclad
Agency: McCann Health / London + Studio AKA / London
Client: Merck Category: Integrated Campaign
The World's Smallest Booth
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York
Client: Eli Lilly and Company Category: Out of Home / Pharma
Spilt Second
Agency: McCann Health / New York + Craft / New York
Client: Boehringer Ingelheim Category: Branded Content
End Embarrassment
Agency: Interbrand Japan / Tokyo
Client: Matsumoto Kiyoshi Holdings Category: Packaging
The Drama in RA
Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago
Client: GSK Category: Print & Outdoor / Outdoor / Ambient - Campaign
Mark’s Story
Agency: McCann Health / London
Client: GSK Category: Direct Marketing / Print - Flat & Dimensional
Adults Too
Agency: greyhealth group / Sudler & Hennessey / Sydney
Client: Pfizer - Prevenar 13 Category: Print & Outdoor / Print - Campaign
